Serpil Ural

Bitstamp Retail & Institutional

• Owned GTM strategy and positioning for institutional and retail derivatives launch, contributing to ~15% trading volume growth across target segments
• Led GTM for Earn yield product, reaching 7% of eligible EU users through email-only channels, working closely with legal and compliance to maintain compliant messaging throughout
• Drove go-to-market and positioning for the Bitstamp app targeting first-time crypto investors, achieving 100k+ downloads and a 4.8 App Store rating
• Designed and executed 3-4 APY promotional campaigns annually, consistently delivering ~15% incremental uplift per cycle
• Served as strategic partner to legal, compliance, and product through MiCA implementation, translating regulatory complexity into consumer-ready messaging across markets

Robinhood EU

• Scaled Stock Token GTM across 2,000+ tickers, driving onboarding improvements, reward activations and App Store distribution, achieving 24.2% NFA enrollment among eligible users
• Owned MMF launch across EU markets, driving ~20% peak in-product enrollment CTR through targeted in-product and lifecycle channels
• Built standardised playbooks and frameworks for perps leverage and contract listing, aligning legal, compliance, privacy, and product teams
• Leading retail perps audience segmentation in response to ESMA's CFD reclassification, navigating regulatory constraints to protect growth without compromising compliance
• Partnered cross-functionally across 5+ product managers, creative, engineering, legal, compliance, and privacy teams to deliver integrated go-to-market programmes

• Led go-to-market strategy and community growth for two crypto consumer product launches, achieving full sell-out at launch through targeted community activation and influencer partnerships
• Owned pre-launch positioning and audience building across community platforms, growing engaged communities from zero ahead of product drops
• Managed partner and influencer collaboration to drive awareness and conversion for DeFi and play-to-earn products in a fast-moving environment
• Established GTM frameworks for crypto-native audiences, informing launch sequencing, messaging, and channel strategy

• Managed brand marketing across a portfolio of five consumer brands including Dettol, Veet, and Scholl in the Austrian market, owning local activation, competitive monitoring, and 4P strategy by channel
• Led marketing response to COVID-19 demand surge for Dettol, managing rapid campaign adaptation, stakeholder alignment, and in-market execution under high-pressure conditions
• Owned complete rebranding of Veet Austria, coordinating NPD launches and updating in-store materials and presence across retail channels
• Managed external event sponsorship partnership for Veet, overseeing brand activation and in-store execution to drive product visibility and competitive positioning

• Contributed to product development across multiple private label brands, managing bi-annual assortment updates including NPD, EPD, and monthly promotional launches
• Owned brand concept development and go-to-market execution for a private label beauty launch, leading consumer product briefing, formulation and packaging brief, supplier partnership, and retailer collaboration from concept to shelf
• Managed international supplier relationships across existing and new product categories, coordinating cost, quality, materials, and timelines to meet margin targets
• Served as cross-functional liaison between Supply Chain, Innovation, and Quality Management, preparing and leading project meetings and customer listing presentations

• Coordinated Accenture's flagship annual client event, managing end-to-end logistics and stakeholder engagement for a C-suite and senior executive audience
• Owned personalised client and prospect communications on behalf of Managing Directors, ensuring tone, accuracy, and strategic alignment across all outreach
• Supported launch of a research publication, coordinating print materials and online presence from production through to go-live

Organised client events, managed prospect outreach and CRM, maintained website content, and contributed to user research sessions.

Executed a POS promotional campaign from creative brief to handover, supported product localisation for the Turkish market, and conducted retail store checks.